To remove or fade stretch marks you should start treating the affected skin as soon as you notice the appearance of stretch marks. Moisturizing your skin throughout the day will help fade stretch marks more quickly. Try using cocoa or shea butter on any affected area. The use of Vitamin A, E, essential oils, and increasing your Vitamin C intake, which promotes collagen production, may also prove to be helpful in preventing stretch marks from forming. Lastly, a healthy diet coupled with exercise, is the best way to avoid stretch marks. Fresh fruits and vegetables are loaded with vitamins and minerals that are good for the skin and can enhance its texture and appearance, while exercise can help the skin maintain its elasticity.